Yopi Gamification Studio
Learning That Plays Back
Learning
That Plays Back
At Yopi Gamification Studio, we help you turn training modules, learning content, and brand messaging into interactive, game-like experiences. Whether you're building a health app, onboarding new users, or launching a product campaign, we design game-informed systems that drive engagement and retention.
ABOUT US
Who We Are
Yopi is a team of designers, learning architects, developers, and behavior psychologists united by one mission:
making information meaningful through play.
We were founded in 2021 to fill the gap between conventional UX/UI and immersive engagement. Our work lies at the intersection of serious game mechanics, motivational psychology, and goal-driven learning paths. We’ve since worked with NGOs, universities, startups, and enterprise brands to transform user flows into experiences people actually want to complete.
- Headquarters:
- Remote-first, with hubs in Amsterdam and Berlin
- Clients Served:
- 60+ across 12 countries
- Focus:
- Education, healthcare, marketing, and internal training
WHAT WE DO
Services We Offer
Gamified UX Design
Turn user journeys into layered challenges, with feedback, rewards, and narrative loops.
Behavior Design Consulting
Design for habit formation, long-term user retention, and value feedback.
Serious Game Prototyping
Custom mini-games built around real-world training or learning content.
Interactive Onboarding
Replace static tutorials with progressive, interactive walkthroughs.
Game-Informed Campaigns
Create branded, playable experiences that promote products or causes.
Narrative Learning Flows
Integrate storytelling into instructional design to boost completion rates.
OUR SOLUTIONS
Custom-Built for Your Sector
We don’t do off-the-shelf products. Every project starts with a problem — and ends with a playable solution tailored to your goals.
Solution types:
EdTech Tools with narrative-based learning arcs and skill trees
Marketing Microgames with shareable results and in-game CTAs
Corporate Training Modules with level progression, reward systems, and spaced repetition
Health & Habit Trackers with progress maps, streak counters, and adaptive missions
Environmental & Civic Awareness Games for public education campaigns
OUR PROCESS
From Idea to Interaction
- 1
Discovery Workshop
Define your goals, audience, and learning outcomes
- 2
Mechanics Mapping
Identify the game structures that fit your message
- 3
Wireframing & Design
Build interactive prototypes with core loops
- 4
Development & Integration
Web, mobile, LMS, or embedded
- 5
Testing & Iteration
User feedback, A/B testing, and refinement
- 6
Analytics & Optimization
Engagement metrics and learning outcomes tracked
All projects come with documentation and optional long-term support.
INDUSTRIES
Industries We Work With
Education & EdTech – Schools, universities, LMS platforms
Healthcare & Wellness – Medical adherence, therapy gamification, fitness
Corporate Training – Internal onboarding, compliance, skills development
Marketing & Branding – Interactive campaigns and audience activation
Public Sector & NGOs – Awareness games and citizen engagement
Retail Loyalty Systems – Playable progress and customer retention design
WHY GAMIFY?
Gamification works
Gamification works because it mirrors how we learn best — through action, feedback, and story.
It taps into intrinsic motivation and builds behavior over time. We make useful content feel meaningful — not just mandatory. With our systems, clients see:
- Higher module completion rates
- Longer session durations
- Improved knowledge retention
- Increased user loyalty
- More emotional connection to your content